This screen is used by Lender customers to do loyalty analysis and/or extract recommendations, analysis and data from
the Database.
Please select the Type of strategic competitive analysis you want performed, using the pull-down menu
below:
Please select the Base Credit Card Product or Service about which you want to secure recommendations and data, using one of the approaches below
Search Engine
Credit Card Product or Service ID
Credit Card Product or Service Picture
Previous Search
Please select the COMPARISON Credit Card Product or Service you want use to compare to the BASE Credit Product or Service.
Search Engine
Credit Card Product or Service ID
Credit Card Product or Service Picture
Previous Search
My Target Profile Selection
Please use the pull-down menu to select the Characteristics of the consumer group
whose opinions you want to see in this analysis.
Lifecycle Stage Selection
Now, please select those Stages in the Credit Card Product or Service Lifecycle you want included in this
analysis - select all that are to be included.
I just heard about it!
I want it!
I just got it!
I am using it!
I need to renew it!
Now, please select the single Type of Measure you want included in this analysis.
Now, please select the Time Frame.
Below is a summary of the analysis Selections you have made -
please check and correct in the Sections above as required.
Type of
analysis
BASE Credit Card Product or Service
COMPARISON
Credit Card Product or Service
My Target
Profile Selection
Credit Card Lifecycle
Stage Selection
Types of
Measure
Time Frame
Click here on the Search button to generate Results
The purpose of the Prioritized Sales and Marketing Attack Plan is to indicate
the set of credit card Attributes that , based on the Projected In 3 Months Time Frame:
1. Demonstrate a clear Competitive Advantage for American Express over
Mastercard and should be a priority to exploit
in developing a Sales and Marketing Attack Plan.
Click here for more details and data tables on the American Express Competitive
Advantage Attributes.
2. Demonstrate a clear Competitive Disadvantage for American Express versus
Mastercard and should be strongly avoided in developing a Sales and Marketing Attack Plan.
Click here for more details and data tables on the American Express Competitive
Disadvantage Attributes.
3. Demonstrate no clear Competitive Advantage for American Express versus
Mastercard and should be avoided in developing a Sales and Marketing Attack Plan,
as these Attributes are competitively neutral.
Click here for more details and data tables on the American Express
Competitive Neutral Attributes
The purpose of the Competitive Channel Market Share: Revenues is to indicate the set of Market Channels based on the Current Time Frame that the analysis indicates :
1. Demonstrate a clear Competitive Market Share Advantage for American Express over Mastercard and should be a priority to exploit in developing a Market Share Attack Plan.
Click here for more details and data tables on the American Express Market Share Competitive Advantage Attributes.
2. Demonstrate a clear Competitive Market Share Disadvantage for American Express versus Mastercard and should be strongly avoided in developing a Market Share Attack Plan.
Click here for more details and data tables on the American Express Market Share Competitive Disadvantage Attributes.
3. Demonstrate no clear Competitive Market Share Advantage for American Express versus Mastercard and markets should be avoided in developing a Market Share Attack Plan, as these markets are Market Share Competitive Neutral.
Click here for more details and data tables on the American Express Market Share Competitive Neutral Attributes.
