This screen is used by SERVICE customers to do loyalty analysis and/or extract recommendations, analysis and data from
the Service Database.
Please select the Type of Services strategic competitive analysis you want performed, using the pull-down menu
below:
Please select the Base Service about which you want to secure recommendations and data, using one of the approaches below
Search Engine
Service ID
Service Picture
Previous Search
Please select the COMPARISON Credit Card Product or Service you want use to compare to the BASE Credit Product or Service.
Search Engine
Service ID
Service Picture
Previous Search
My Target Profile Selection
Please use the pull-down menu to select the Characteristics of the consumer group
whose opinions you want to see in this analysis.
Lifecycle Stage Selection
Now, please select those Stages in the Service Lifecycle you want included in this
analysis - select all that are to be included.
I just heard about it!
I want it!
I just got it!
I am using it!
I no longer need it!
Now, please select the single Type of Measure you want included in this analysis.
Now, please select the Time Frame.
Below is a summary of the analysis Selections you have made -
please check and correct in the Sections above as required.
Type of
analysis
BASE Service
COMPARISON
Service
My Target
Profile Selection
Service Lifecycle
Stage Selection
Types of
Measure
Time Frame
Click here on the Search button to generate Results
The purpose of the Prioritized Sales and Marketing Attack Plan is to indicate
the set of service Attributes that , based on the Projected In 3 Months Time Frame:
1. Demonstrate a clear Competitive Advantage for Avanti Salon over
SUPERCUTS and should be a priority to exploit
in developing a Sales and Marketing Attack Plan.
Click here for more details and data tables on the Avanti Salon Competitive
Advantage Attributes.
2. Demonstrate a clear Competitive Disadvantage for Avanti Salon versus
SUPERCUTS and should be strongly avoided in developing a Sales and Marketing Attack Plan.
Click here for more details and data tables on the Avanti Salon Competitive
Disadvantage Attributes.
3. Demonstrate no clear Competitive Advantage for Avanti Salon versus
Mastercard and should be avoided in developing a Sales and Marketing Attack Plan,
as these Attributes are competitively neutral.
Click here for more details and data tables on the Avanti Salon
Competitive Neutral Attributes
The purpose of the Competitive Channel Market Share: Revenues is to indicate the set of Market Channels based on the Current Time Frame that the analysis indicates :
1. Demonstrate a clear Competitive Market Share Advantage for Avanti Salon over SUPERCUTS and should be a priority to exploit in developing a Market Share Attack Plan.
Click here for more details and data tables on the Avanti Salons Market Share Competitive Advantage Attributes.
2. Demonstrate a clear Competitive Market Share Disadvantage for Avanti Salon versus SUPERCUTS and should be strongly avoided in developing a Market Share Attack Plan.
Click here for more details and data tables on the Avanti Salon Market Share Competitive Disadvantage Attributes.
3. Demonstrate no clear Competitive Market Share Advantage for Avanti Salon versus Mastercard and markets should be avoided in developing a Market Share Attack Plan, as these markets are Market Share Competitive Neutral.
Click here for more details and data tables on the Avanti Salon Market Share Competitive Neutral Attributes.
